When you’re targeting the meanest fish in the ocean, there’s no room for weak gear, complicated rigging, or shortcuts.

That’s exactly why UVT Fishing built The Chief.

Designed from the ground up to battle giant bluefin tuna, The Chief is a true game-changing lure that delivers unmatched strength, flawless swimming action, and the most secure rigging system we’ve ever put into an offshore soft plastic presentation.

And while it was engineered for the brutality of bluefin, don’t be surprised when it starts producing on everything from yellowfin tuna to striped bass.

This is the next evolution of UVT Fishing performance.

Designed and Proven by the UVT La Familia Captains

The Chief wasn’t created behind a desk.

It was designed, refined, and rigorously tested by the anglers who demand the most from their gear: our UVT La Familia captains.

These are the fishermen chasing giant bluefin in brutal conditions, putting lures through the kind of punishment most tackle will never survive.

Every feature of The Chief exists for one reason:

It works when it matters most.

A State-of-the-Art Jig Head + Soft Plastic System

The Chief combines a precision-balanced jig head with a durable soft plastic tail to create a lure that does one thing better than anything else in its class:

Catch big fish consistently.

Whether you’re jigging deep structure, working midwater marks, or targeting tuna pushing bait on top, The Chief delivers a lifelike profile with the toughness needed for real offshore punishment.

The Most Secure Rigging System in the Game

Rigging soft plastics shouldn’t be a struggle, especially when you’re on the clock offshore.

The Chief was engineered with a state-of-the-art rigging system that makes setup faster, stronger, and perfectly aligned every single time.

Front-Cored Head

Rig the soft plastic tails in seconds with a secure hold that won’t slip, even under brutal pressure from giant tuna.

Belly Slot Design

Designed for freedom of movement and a real-life swim action, allowing the tail to track naturally and trigger more strikes.

Pre-Made Hook Hole

Ensures perfect alignment every time, eliminating guesswork and giving you a clean, consistent presentation drop after drop.

With these features working together, The Chief delivers the easiest, most secure soft plastic rigging system UVT has ever built.

Built with the BKK 5X Puka Hook

When you hook a giant bluefin, you need confidence that your hook will hold through chaos.

That’s why The Chief comes equipped with the BKK 5X Puka Hook, built for:

• Unmatched strength

• Relentless hold

• Maximum penetration

• True offshore reliability

This is a hook designed for the hardest fights on the water.

Precision Heads for Any Depth: 1.5 oz to 10 oz

From shallow feeds to deep drops, The Chief is dialed in across a full range of weights.

Available from 1.5 oz to 10 oz, these precision heads allow you to match:

• Current speed

• Depth

• Drift conditions

• Fish behavior

No matter where the tuna are holding, there’s a Chief built for the job.

Glow Head Options: Illuminate the Deep

When the bite gets tough or the fish are holding deep, glow can make the difference.

The Chief offers glow head options designed to:

• Illuminate in low-light zones

• Trigger reaction strikes

• Stand out in deep water

Perfect for nighttime canyon bites or daytime deep jigging.

The Chief Has Arrived

From giant bluefin tuna to yellowfin, striped bass, and beyond, The Chief is built to handle whatever eats it.

This is not just another soft plastic.

This is the next standard, proven by the captains who fish the hardest.

Rig it fast. Drop it deep. Hold on tight.

The Chief will be available online and in our local partner shops soon. 

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